Growth Marketing for Travel Companies

More bookings.
Better leads.
Proven in travel.

We build and run growth engines for travel companies — paid search, paid social, SEO, and conversion. Not theory. We've done it at Ponant, Wanderlog, and Duolingo.

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Worked with
Ponant Wanderlog Duolingo McGraw Hill Morning Brew
By the numbers

Results that actually matter

20%
Increase in MQLs for Ponant through paid search restructuring
Ponant · Luxury Cruises
2.5×
MAU growth for Wanderlog — 10k to 25k — entirely through organic SEO during COVID
Wanderlog · Travel App
60%
CAC reduction at Morning Brew through channel mix optimization
Morning Brew · Media
$12M
Annual paid media budget managed at Duolingo across social and programmatic
Duolingo · EdTech
What we do

The full acquisition stack for travel

01
Paid Search (SEM)
Most travel SEM accounts are burning budget on the wrong keywords. We restructure around qualified buyer intent — the kind of traveler who actually books.
Google Ads Campaign Audits MQL Optimization
02
Paid Social
Meta and Instagram done properly — creative testing systems, audience strategy, and funnel optimization from awareness through to booking inquiry.
Meta Instagram Creative Testing
03
SEO & GEO
Organic search for destination pages, guides, and brand discovery — including AI search visibility in ChatGPT and Perplexity, where travelers increasingly start.
SEO AI Search Content Strategy
04
Conversion Rate Optimization
Traffic without conversion is just expense. We diagnose where qualified visitors drop off and fix it — landing pages, inquiry forms, mobile experience.
A/B Testing Landing Pages Funnel Analysis
05
Analytics & Attribution
You can't improve what you can't measure. We set up proper attribution so you know which channels are driving bookings — not just clicks.
GA4 Attribution KPI Dashboards
06
Creative Strategy
Ad creative and copy that makes high-consideration buyers stop. Built around what actually drives attention and conversion in luxury and experiential travel.
Ad Creative Copywriting Visual Direction
Case studies

Work that moved the needle

Ponant
Luxury French Cruise Line · SEM
Inherited a $100K/month Google paid search account optimized for volume over quality — ranking for irrelevant keywords like "cheap Mississippi cruises." Restructured the entire campaign strategy around qualified buyer intent and high-intent destination searches.
+20%
MQL increase
Wanderlog
YC Travel App · Organic Growth
Grew monthly active users through SEO — entirely organically, during COVID, when travel demand was near zero. Built the content and technical SEO infrastructure from scratch while managing an 8-person hybrid growth and product team.
2.5×
MAU growth
Duolingo
Subscription App · Paid Media
Managed ~$12M/year across paid social and programmatic. Improved acquisition efficiency and reduced wasted spend — proving the ability to run and optimize performance marketing at significant scale.
$12M
Budget managed
How we work

No long contracts. Just results.

01
Foundation — Weeks 1–2
ICP & segmentation, positioning, channel audit, funnel map. We define exactly what will drive growth before touching a single ad.
02
Build & Launch — Weeks 3–4
Campaign setup or restructuring, landing page improvements, initial creative and messaging tests. Everything live, tracked, and generating signal.
03
Experiment & Scale — Ongoing
Weekly experiment cycles, creative testing, budget allocation decisions. We find what works and push on it. Kill what doesn't. Never sit still.
What you can expect from us
→
Lower CACTypically 25–60% reduction over an engagement, through better targeting, creative testing, and channel mix.
→
More qualified leadsNot more clicks — more of the right buyers. We optimize for MQLs and booking inquiries, not vanity metrics.
→
Faster learningWeekly experiment cycles. You're never waiting months to find out what's working.
→
A system you ownWe build infrastructure and playbooks that compound — not a dependency on our retainer.
The team

Two people. Full stack.

Jelena Dobrić
Growth Systems & GTM
Built acquisition systems at Duolingo — $12M/yr paid social and programmatic
Led US growth at Monzo
Scaled Morning Brew — reduced CAC by 60%
Grew Wanderlog from 10k → 25k MAU through SEO during COVID
Improved Ponant paid search MQLs by 20%
Slavica Jaksic
Positioning & Creative
Built and scaled Ruby Jewelry from zero — full brand, product, and campaign system
End-to-end creative direction: identity, ad creative, landing pages
Deep expertise in visual storytelling for high-consideration purchases
Knows what makes luxury and experiential buyers stop scrolling
Get in touch

Ready to grow your bookings?

Tell us about your company and what you're trying to achieve. We'll get back to you within 24 hours.